BestSEOLinks
An expired domain that matches your topic arrives with existing links: that is its head start over a new name. To make that head start work, Google has to understand your pages, and the first thing it reads is the anchor text of your links.
Anchor text is the visible text of a link. Google uses it, just like your readers do, to understand what the destination page is about before visiting it. A clear anchor makes navigation easier for people and makes your site easier for Google to read.
On the technical side, Google reliably follows only links written in classic HTML, with the a element and its href attribute. When an image acts as a link, its alt text serves as the anchor. And if your links are inserted with JavaScript, check that they appear in the rendered HTML, not only in your source code.
Google's simple test: read the anchor on its own, out of its sentence. If you cannot tell where it leads, it is not descriptive enough.
A good anchor is descriptive, reasonably short and relevant to the page it points to. Three typical replacements on a site like ours:
No keyword stuffing. Packing keywords into an anchor violates Google's spam policies. Write naturally, leave space between consecutive links and mind the surrounding sentence: the words before and after a link matter too.
When in doubt, read the sentence aloud: if the anchor would not help a listener choose, rewrite it. The rule also covers your buttons and images: a button labelled “See” is a missed anchor, while a short label that names the destination works for everyone, screen readers included.
Your menus and footer count as well, because their anchors are read on every page: keep them sober and stable, and save the richer wording for in-content links, where context helps the most. The same discipline applies when you translate: each language keeps its own natural anchors, not word-for-word calques. And when several pages compete for one topic, choose the best one as the target and link the others to it.
Internal links help Google and your visitors understand how your site is organised. The official benchmark: every page that matters should receive at least one link from another page on your site, placed in the context of related content. There is no ideal number of links per page: if it feels like too much, it probably is.
A concrete case on our own blog: the article about how auctions unfold before a domain is deleted received only one internal link in our latest export. Linking it from the domain lifecycle and from expired domain availability gives it natural entry points, with anchors that describe its topic.
1
inbound link in the export reviewed on 12 November 2026 (31 source pages; crawl date not specified).
This habit prevents orphan pages: content published and then forgotten, no longer connected to the rest of the site by any link. A recent article with no internal link stays invisible to part of your visitors and slower to discover for the engine.
The anchors of external links pointing to a site tell its history. Before buying an expired domain, read that profile: anchors coherent with your topic are an asset to build on; off-topic, over-optimised or spam anchors are a risk to rule out.
A healthy profile shows variety: the brand name, the site's address and natural phrasings make up most of it. When the same commercial keyword fills most anchors, or the source pages have nothing to do with your topic, the domain has probably carried artificial link campaigns.
That is exactly the role of BestSEOLinks topical search: surfacing expired domains whose existing profile matches your subject, so you start from an already coherent context instead of zero. A domain whose anchors already speak your language needs less corrective work after the purchase.
To go further on our blog: the SEO value of an expired domain, buying an expired domain, the guide and the lifecycle of an expired domain.
And to find a domain whose existing anchors already speak your language: the topical search in the BestSEOLinks catalogue.
Facts checked on 13 November 2026 against the following sources:
These practices help Google understand your site; they do not guarantee any position. Anchors and internal links are maintained with every new page, with the same rigor described in our methodology.
A few words are enough, enough to identify the destination without reciting its full title. Google publishes no limit: an anchor stays a short phrase, never a paragraph.
No. Vary the wording and keep it natural: mechanically repeating the same keyword across anchors is close to the stuffing targeted by the spam policies.
Google gives no ideal number. The useful guideline: every important page receives at least one link, and a page that multiplies pointers for no reason dilutes their value for the reader.
Yes, they describe its history. A profile consistent with your topic can be kept and extended; a spam profile leaves the name on the list of domains to skip.
Yes, and it is often the most profitable task: reread your most visible pages and replace mute anchors with descriptive wording, without rewriting everything. A few targeted edits are enough, as long as you stay natural and avoid multiplying links to the same page.
